Guides

Real estate direct mail, explained

Practical playbooks on targeting, lists, copy, cadence and cost — for investors chasing off-market deals and agents farming for listings.

Targeting, lists, copy, cadence and cost — the whole playbook in one place.

Benchmark ranges for letters and postcards, and how to beat them.

Absentee, high-equity, tenure, probate and more — ranked by intent.

Pick an area, size it, and mail it consistently to win listings.

Which piece to send, when, and why — with a cost and response comparison.

Copy principles and templates for investor and agent mail.

A full cost breakdown per letter and postcard, plus how to think about cost per deal.

How the two channels compare on cost, response, compliance and effort.

Ready to reach the right homeowners?

Build your target list free, see the live count and price, and we handle the printing and mailing.