Mail the owners who can sell for cash
Equity is the quiet predictor of a smooth deal. Owners with lots of equity — or no mortgage at all — can accept a cash offer and walk away with money. Filter for them and we mail the letters.
Live match count
Estimate only. Counts are illustrative in this demo; live nationwide data at launch. You only pay when letters mail.
Why equity matters more than price
A pricey house with a big mortgage is a hard deal; a modest house owned free-and-clear is an easy one. Equity determines whether an owner can actually say yes to your offer. High-equity owners have room to negotiate, can close fast, and don't need lender approval — exactly what off-market investors want.
Stack equity with other signals
| Combine equity with… | Result |
|---|---|
| Long tenure (10–20+ yrs) | Owners with both equity and a likely life-stage move. |
| Absentee ownership | High-equity landlords ready to cash out. |
| Older age band (phase 2) | Downsizing seniors with paid-off homes. |
| Free-and-clear | No mortgage at all — the cleanest possible close. |
In the KonehMail builder, set an estimated-equity minimum (30%, 50%, 70% or free-and-clear), watch the live count, and add tenure or absentee filters to tighten it.
Frequently asked questions
What is a high-equity homeowner list?
A list of owners whose estimated equity exceeds a threshold — commonly 50%+ or free-and-clear. They can sell for cash without a short sale, making them prime for off-market offers.
How is equity estimated?
From the property's estimated value minus estimated outstanding mortgage debt, using licensed property data. Coverage and precision vary by county.
What equity threshold should I mail?
Many investors start at 50%+ equity, then tighten to free-and-clear for the cleanest deals, or loosen to 30% for a bigger list.
Can I combine equity with absentee filters?
Yes — high-equity absentee owners are one of the strongest motivated-seller segments.
Related
Absentee owners
Reach owners who don't live there.
For investors
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Direct mail guide
Everything in one place.
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