How much does real estate direct mail cost?
The honest answer: a well-run real estate letter costs a couple of dollars all-in, and the number that actually matters is cost per deal — not cost per letter. Here's the full breakdown.
What goes into the price of a letter
| Cost component | What it covers |
|---|---|
| Property & owner data | The licensed records that let you target by equity, tenure, absentee status, etc. |
| Skip tracing | Finding the owner's current mailing address (critical for absentee owners). |
| Printing | Printing the letter with the owner name and property address merged in. |
| Postage | First-class stamp for deliverability and a personal feel. |
| Fulfillment | Stuffing, addressing and dropping the mail. |
KonehMail bundles all of these into one per-letter price, so there's nothing to add up or manage separately.
KonehMail pricing
- Live property targeting
- Skip-traced mailing addresses
- Printed, stamped & mailed for you
- First-class postage
- Response tracking (QR / landing page)
- Live property targeting
- Skip-traced mailing addresses
- Printed, stamped & mailed for you
- First-class postage
- Response tracking (QR / landing page)
- Live property targeting
- Skip-traced mailing addresses
- Printed, stamped & mailed for you
- First-class postage
- Response tracking (QR / landing page)
Postcards run on their own, lower tiers. See full pricing.
DIY vs. done-for-you
Piecing it together yourself — a list subscription, a skip-trace credit, a printer, envelopes, stamps and your time — often looks cheaper per piece but rarely is once you total the subscriptions and the hours. A bundled per-letter price is predictable and includes the parts people forget (address validation, postage, labor).
The number that matters: cost per deal
A letter is an input; a deal is the output. If a few hundred dollars of mail helps you land one wholesale deal or one listing worth thousands, the per-letter price is almost irrelevant. Estimate it like this:
Cost per deal ≈ (letters mailed × price per letter) ÷ deals closed.
Example: 500 letters × $2.30 = $1,150. Close one deal → $1,150 per deal. Two deals → $575 each. Targeting and repetition are what move that ratio.
Model it before you spend using the builder's live count and price, and see realistic response ranges in the response-rate guide.
Frequently asked questions
How much does a real estate direct mail letter cost?
With KonehMail, $2.30–$3.75 per letter depending on volume, all-inclusive (data, skip trace, printing, first-class postage and mailing). Postcards cost less.
Are postcards cheaper than letters?
Yes — postcards print and mail for less and have their own lower pricing tiers. Letters typically pull higher response, which is why investors favor them.
Is direct mail cheaper than other marketing?
Per contact it costs more than email or cold calling, but it reaches owners those channels can't and often converts better on motivated-seller lists. Judge it on cost per deal, not cost per contact.
What's included in KonehMail's price?
Everything needed to mail: property data, skip-traced mailing addresses, printing, first-class postage and fulfillment. No separate list or postage fees.
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